Privacy Policy

Last updated: December 2023

Please read this Privacy Policy carefully before using Our Service.

Blue Charm Adherence Inc. (“Blue Charm”, “We”, “Our”, “Us”) is a healthcare organization focused on solutions for medication non-adherence and affordability. We strive to engage, educate, and motivate users by appealing to their individual needs and interests. Our mobile App compliments a user’s existing treatment by assisting in medication management and health literacy. We use trusted third-party sources to provide users with treatment and disease-related information that is relevant, up-to-date, and easy to read.

This Privacy Policy applies to the collection, use, and disclosure of Your personal information, be it through Our website at (the “Website”), Our mobile App, or any other interaction with Us. This Privacy Policy does not apply to the collection, use, and/or disclosure of employee personal information.

Blue Charm respects Your concerns about privacy and takes the protection of personal information very seriously. We comply with applicable laws and are responsible for the personal information We collect and hold. Our representatives have been trained about Our privacy policies and practices. Unless authorized to do so by law, We will never disclose Your personal information or use it for purposes not described in this policy.  If You use any Service offered by Us, You will be deemed to have accepted the terms set out in this Privacy Policy.


For the purposes of this Privacy Policy:

  • “You” or ”Your” means the individual accessing or using the Service, or Blue Charm.
  • “We”, “Blue Charm”, "Us" or "Our" refers to Blue Charm Adherence Inc.
  • “Partner” means any company with which We share a contractual business relationship.
  • “Account” means a unique account created for You to access Our Service or parts of Our Service.
  • “App” refers to the Blue Charm mobile application and user platform used to deliver the Service.
  • “Service” means the provision of interactive self-help platforms that assist in managing health and medication adherence, and the accumulation of credits which may be used to offset the cost of the health-related services associated with the funding program for which You enrolled.
  • “Service Providers” means any natural or legal person who processes the data, or facilitates the provision of the Service, or assists Blue Charm in analyzing how the Service is used.
  • “personal information” is any information that relates to an identified or identifiable individual.
  • "Device” means any device that is used to access the Service such as a computer, a cellphone or a digital tablet.
  • “Usage Data” refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • “User” refers to the individual person, registered with Blue Charm, who uses the App.

What Personal Information May be Collected?

To accomplish the purposes outlines below, We may collect the following personal information:

  • Name
  • Mailing address
  • Date of birth
  • Email address
  • Telephone number
  • Prescription drug(s) used
  • Medical information including You disease and treatment so that You are directed into the proper program and surveys;
  • Your IP address or other Device identifier (a distinctive series of numbers and/or letters associated with a smartphone or tablet)
  • Your Device functionality information (including but not limited to network information, operating system, browser software, hardware)
  • Your use of Our App including the areas within the App that You visit and Your activities there, including remembering You, Your preferences and pages You requested and/or viewed.
  • Your Banking Information for the purpose of claims reimbursement, only upon request, subject to Your manual input.

How We Use Your Personal Information

We use Your information to manage Your use of the Service, to monitor and improve Our Service, and to develop new services. We may also use Your information to conduct research and to develop statistics about Our Service, the healthcare sector, funding programs and user experience. While We may disclose or sell this research and statistics to third parties, it will be anonymized so that any information by which an individual user might be identified is completely and irreversibly removed.

Our Service includes funding programs which may allow customized financial support for each user. Enrolment in a funding program requires additional consent and user information collected through surveys such as qualitative data about treatment uses and opinions. The information which must be collected as part of the funding program varies by program. If You register with a Blue Charm funding program, You will be required to accept that program’s Terms and Conditions. These programs may involve communications with You via phone, SMS text, email or by other means. 

In addition, We may use Personal Information for the following purposes:

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal information You provide can give You access to different functionalities of the Service. In some cases, such as for customer support and quality assurance, We may need to use You Personal Information to make adjustments and/or updates to Your Account.
  • To contact You, regarding updates or informative communications related to the functionalities, product or services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with alerts, updates and general information about other offerings, services, and subscriptions for which You have previously registered or enquired about unless You have opted not to receive such information.
  • To attend to and manage Your requests to Us.  

Use of Cookies

Blue Charm collects usage information and traffic data on Our website by using various third-party analytics services.  We also use cookies to make Your use of Our services more effective.

Third Party Links

Our App and/or website may contain links to third party websites that are not under Our control. We provide links to other websites solely for Your convenience and information. We do not endorse or otherwise accept responsibility for the content or privacy policies of those sites. Other websites may collect and treat information they collect differently, so We encourage You to carefully review the privacy policy for each website You visit.

How We Share Your Personal Information

Blue Charm uses Service Providers to perform some of Our Service. We may need to share Your information with those Service Providers or have them collect that information from You. For example, We may use Service Providers to host Our website, to facilitate claims reimbursement, for the maintenance of Our mobile application, to host Our customer support systems, or for data storage. Our contracts with Our Service Providers prohibit them from using You information for any purpose other than performing services for Blue Charm, and We require Our Service Providers take precautions no less onerous than Ours to keep Your information safe and secure.

Personal Information may also be shared when required or permitted by law. If, for example, You report to Us issues You are having with a pharmaceutical drug such as side effects or difficulty administering the drug, We must report that information as required by law or contract.

As mentioned above, Your personal information will also be used to help develop research and statistics which We may share with third parties; however, no information that identifies a user is included in this anonymized data.

Finally, subject to applicable laws, We may share or transfer Your information in connection with, or during negotiations of, any merger, sale of Our assets, financing, or acquisition of all or a portion of Our business or the shares in Our business to another company.

Some of these third parties may be based or share Your information outside of Your region. By submitting information to Us, You consent to the communication of Your information to, and the storage of that information, outside of Your region. While such information is outside of Your region, it is subject to the laws of the jurisdiction in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other jurisdictions pursuant to local laws.

Security of Information

We use industry recognized security safeguards to protect all personal information provided to Us from loss, misuse, unauthorized alteration, access, disclosure, or any other breach. We protect all information stored on Our servers from unauthorized access by using commercially available computer security products such as firewalls, as well as carefully developed security procedures and practices. Your personal information is encrypted both in transit and at rest, securely stored on Canadian servers. We take steps to ensure that only those who need access to Your information to perform their duties have access to it. While We take reasonable and prudent measures to protect Our computer systems, and all personal information that We have collected, from loss, misuse, unauthorized alteration, access, disclosure, or any other breach, no security measures can provide absolute protection. As a result, We are unable to guarantee the absolute security of Your personal information, and We are not responsible for loss, misuse, unauthorized alteration, access, disclosure, or any other breach of Your personal information. We rely on industry leading Partners and professionals to support Our programs, and We enter into detailed agreements with each of them. The agreements namely oblige those professionals to protect Your personal information at least as well as Blue Charm does.

In certain circumstances, the third parties which assist Blue Charm in delivering Our services may require delivery of personal information or personal health information by email. As described above, We take steps, aligned with industry best practices, to ensure the security of Your information; however, it is impossible to guarantee the security of that information. By using Our Service, You agree to the inherent risks associated with email transmissions.

Your Rights

Under certain circumstances and subject to applicable data protection laws, supported by a written request and proof of identification, You may consult the personal information that We have collected, used or shared, and/or ask that it be corrected, and/or withdraw Your consent to Our disclosure or use of personal information collected.

As required or permitted by law, You may be entitled to additional rights, including: (i) the right to control the dissemination of Your personal information; (ii) the right to receive computerized personal information collected from You in a structured, commonly used and technological format and to have this information transferred directly to another organization; (iii) the right to be informed of and submit observations regarding automated decision-making; and (iv) the right to request information about data processing. 

Finally, You also have a right to lodge a complaint with a competent data protection authority, in particular in the region where You normally reside, where We are based or where an alleged infringement of data protection law has taken place, such as the Commission d’accès à l’information in Quebec.

To exercise any of these rights, please contact Us as set forth below.

Retention of Your Personal Information

We retain Your information only for as long as is necessary for Us to fulfil the relevant purposes specified in this Policy and to comply with Our legal obligations.

Privacy Policy Updates

This Privacy Policy may be updated from time to time. Subject to applicable laws, We will notify You of changes to this Privacy Policy.

The current version of the Policy will always be posted on Our Website. Subject to applicable laws, We reserve the right to change Our privacy information practices and to apply the changed practices to all information We have about You. By using Our services and programs, You agree to be bound by the terms of the most up-to-date version of the Privacy Policy, as located on the website at any given time.

Contacting Blue Charm

If You have any questions or concerns about Our privacy practices or about the personal information which You have provided to Us, please contact Our Privacy Officer by email at or write to:

Attn: Privacy Officer

Blue Charm Adherence Inc.

600 – 99 Wyse Road

Dartmouth, NS Canada

B3A 4S5

We will respond to Your inquiry in a timely and complete manner.