Press Release

Blue Charm Launches New Program for COPD

June 6, 2023

Blue Charm Adherence is excited to announce the launch of Blue Charm for COPD, our latest program designed to provide comprehensive support for individuals living with Chronic Obstructive Pulmonary Disease (COPD) in Canada.

Available nationwide in both French and English, the Blue Charm for COPD program offers patients an opportunity to earn up to $100 towards healthcare services and expenses by engaging in weekly learning modules and patient experience surveys.

Cameron Sehl, Chief Commercial Officer of Blue Charm Adherence, expressed enthusiasm for the program, stating, "We are thrilled to introduce Blue Charm for COPD, expanding our commitment to providing comprehensive support for individuals living with chronic respiratory conditions. Building on the success of our Asthma patient journey launched in October 2022, we recognized the need to extend our reach to those living with COPD."

Sehl further highlighted the positive response from patients, saying, "In just the first 6 months after launching Blue Charm for Asthma, we enrolled an impressive 1,000 patients, demonstrating significant patient demand for our product. Moreover, our module completion rates have surpassed industry averages by over 7x, indicating highly engaged patients who actively participate in their own health journey. We look forward to achieving similar results in our COPD program, and continuing to deliver impactful programs that empower and improve the lives of those living with chronic conditions across Canada."

The Blue Charm for COPD program is open to anyone living with COPD, irrespective of their manufacturer or pharmacy provider, as long as they have a current prescription for COPD. Individuals aged 18 and above who reside in Canada are eligible to join the program. To enrol, interested individuals can visit or download the free Blue Charm app for Apple or Android devices.

Healthcare providers who wish to share this program with their patients can reach out to Blue Charm for referral materials.

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