Press Release

Blue Charm Launches New Initiative for Canadians Living with Multiple Sclerosis

March 1, 2023

Blue Charm is excited to announce the launch of their latest offering, Blue Charm for MS, in support of people living with multiple sclerosis. The 12-week program offers participants $120 toward health expenses as they engage in weekly learning modules and patient experience surveys.

Cameron Sehl, Chief Commercial Officer of Blue Charm Adherence, stated, "We're proud to sponsor this program, which is the first-of-its-kind in Canada for anyone living with MS. Blue Charm has worked closely with patient advisory boards and MS clinic leaders to design a comprehensive program that helps patients manage their health, stay engaged with the latest research, and earn funding toward health services, including mental health counselling and physiotherapy."

The program is open to any person living with multiple sclerosis who has a current prescription for an MS DMT, regardless of manufacturer or pharmacy provider. Participants must be over 18 years old and reside in Canada, excluding Quebec. Eligible individuals can join the program by visiting or by downloading the free Blue Charm app for Apple or Android devices.

Healthcare providers interested in sharing this program with their patients can contact Blue Charm for referral materials.

Contact Information:

Greg Patey
Chief Executive Officer
Blue Charm Adherence

Cameron Sehl
Chief Commercial Officer
Blue Charm Adherence

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