Earn up to $120

Blue Charm is a mobile app built for people living with asthma. Download Blue Charm today to learn more about your condition, share your experience through surveys, and earn funding for healthcare services.

Partnered with some of Canada's leading healthcare organizations


Take a look at some of our frequently asked questions.

Who is eligible for the Blue Charm for Asthma program? 

To be eligible for the Blue Charm for Asthma program you must be: a Canadian resident (not offered in Quebec), diagnosed with asthma by a healthcare professional, and prescribed an asthma medication (i.e., controller inhaler, rescue inhaler, injection, etc.). 

How long is the program? 

The program is 12 months long but Blue Charm reserves the right to stop it at any time or suspend enrolment. 

How do I download Blue Charm? 

Blue Charm is available in the Apple App Store or Google Play Store for download.

How does Blue Charm verify my eligibility? 

When you make a claim for reimbursement in the app, Blue Charm will reach out to you via the email you provide to ask for a picture of your prescription or prescription receipt. 

How do I earn funding? 

You can earn up to $120 over a period of 12 months by using the Blue Charm app to complete learning modules, answer quizzes, and participate in surveys. 

Is it really free for me to use Blue Charm?

Yes! Blue Charm is 100% free to use. 

What can I spend earned funding on?

Pharmacy fees, Registered Respiratory Therapists, Certified Respiratory Educators, Pulmonary Function Tests (PFTs), Nicotine Replacement Therapy (NRT), and mental health services.

Who writes the learning module content? 

Content in the Blue Charm app is derived from publicly-available sources including the Canadian Lung Association, peer-reviewed articles, medical journals, and other third parties. All content is strictly educational, non-promotional, and unbiased. Content is not influenced by any pharmaceutical company or third party. We do not provide medical advice. 

I have a referral code. How do I use it? 

If you have a referral code for the Blue Charm for Asthma program please enter it in the app during registration. This could earn you a special bonus! 

Who is funding this program? 

Blue Charm Adherence Inc. is providing all funding for the program. 

Who is Blue Charm?

Blue Charm is a Canadian digital health company based in Halifax, Nova Scotia. Blue Charm is not a pharmaceutical company, manufacturer, or marketer of any drugs. We are not health care providers or pharmacists.

Is my data secure? 

Yes! Blue Charm takes all necessary measures to protect your personal health information and follows Canadian privacy guidelines for the storage and protection of your data. Please see bluecharm.io/policies for more information.

What does Blue Charm do with my data? 

Blue Charm shares aggregate and anonymized data with its clients to help them develop a greater understanding of the patient experience and better support patients in their asthma journey. Blue Charm clients may include pharmacy, life sciences companies, payers, and pharmaceutical services providers. What does this mean for you? By sharing your experience and insights in the Blue Charm app, you are helping patients around the world receive better care! 

Enrol in Blue Charm for Asthma in 5 minutes or less